Relationship dating public relations

Cardinal Richelieu of France had pamphlets made that supported his policies and attacked his political opposition.

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To support the fund-raising, the University produced one of the earliest fund-raising brochures, New England's First Fruits.

An early version of the press release was used when King's College (now Columbia University), sent out an announcement of its 1758 graduation ceremonies and several newspapers printed the information.

Public relations became established first in the US by Ivy Lee or Edward Bernays, then spread internationally.

Many American companies with PR departments spread the practice to Europe after 1948 when they created European subsidiaries as a result of the Marshall plan.

In the early 2000s, press release services began offering social media press releases.

The Cluetrain Manifesto, which predicted the impact of social media in 1999, was controversial in its time, but by 2006, the effect of social media and new internet technologies became broadly accepted.

According to Edward Bernays, one of the pioneers of PR, "The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people." Babylonian, Egyptian and Persian leaders created pyramids, obelisks and statues to promote their divine right to lead.

Additionally, claims of magic or religious authority were used to persuade the public of a king or pharaoh's right to rule.

using tactics adopted from the British abolitionist movement.

According to Edward Bernays, the US abolitionist movement used "every available device of communication, appeal and action," such as petitions, pamphlets, political lobbying, local societies, and boycotts.

The second half of the twentieth century was the professional development building era of public relations.

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