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At the two biggest subscription-based sites in the U.
S., ( a month) and e Harmony ( a month), users can save by signing on for, say, a six-month bundle ( per month and per month, respectively).
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Lead author John Cacioppo, a psychologist and director of the Center for Cognitive and Social Neuroscience at the University of Chicago, says dating sites may "attract people who are serious about getting married."While Cacioppo is a noted researcher and the study is in a prestigious scientific journal, it is not without controversy.
It was commissioned by the dating website e Harmony, according to the study's conflict of interest statement.
Indeed, for online purveyors of love, business is booming.
While people used to meet mostly through friends, says Reuben J.
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(charged .95 per month when it launched in 1995.) e Harmony, launched in 2000 and marketed toward people seeking long-term relationships, blazed a trail with its prices, charging some of the highest in the industry, says Mark Brooks, a dating-industry analyst and the editor of Online Personals Watch.
Of course, there was a business reason for charging low rates in the early days, some experts say: Sites needed to stock the sea of love with fish.
“Finding a soul mate can cost you.” As the data breach of the adultery website, Ashley Madison.com, has shown, online dating doesn’t come cheap — in terms of monthly fees and, in extreme cases, public embarrassment and lawyer’s fees in divorce court.
Hackers alleged late Tuesday that they had dumped account details and log-in information of around 32 million users of the website, revealing millions of street addresses, email addresses, phone numbers and credit-card details.
Finkel says the overall percentage of marriages in the survey is "on the high end of what I would have anticipated."Sociologist Michael Rosenfeld of Stanford University in Stanford, Calif., says the numbers seem "reasonable."He says his own research, published last year in the American Sociological Review, found 22% of newly formed couples had met online, "but couples who meet online are more likely to progress to marriage than couples who meet in other ways." He says his new analysis of nationally representative data found that of 926 unmarried couples followed from 2009 to 2011, those who met online were twice as likely to marry as those who met offline.Tags: Adult Dating, affair dating, sex dating